An Interview with Rasha from the Education team.....

• Why do you think the role of the interpretive materials coordinator is so important? What are your aims?

My job is to be a bridge between the curators and the audience. My role as an educator is to allow museum audiences to access big ideas behind the exhibition.

• What do you hope to achieve as interpretive materials co-coordinator?

I have to try and keep in line with how the museum sees itself. As an open space, where people can engage and interact. To create a creative hub for people so that they will want to come back to the museum. In my wildest success scenario people will feel connected to the museum through interpretive materials.

• What interpretive materials are you going to use?

The two projects I am working on now; the first is creating a guide for family’s. The idea is to help adults who are bringing children in to the gallery to talk about the art with them, and encourage them to engage with it. My job is to help them to have that conversation. This guide focuses on a specific work- just one piece in particular, because it is attractive and accessible.
And then I’m also working on a longer guide but the audience for this has not been determined yet. The goal for both is to help people engage with our collection.

• What are these guides going to do/contain?

They are going to highlight art pieces and with the families we are going to try and encourage them to look at something all together, and then we’ll tell them to go home and “try this”…whether it be to draw or make something out of clay. With our guides directed towards teens and younger adults, obviously we have to talk to them differently but we still want them to try the same things and encourage them to be creative themselves.

• Which audience do you think is most important to address?

Well…it’s not up to me to decide actually. But our niche is to target teens and young adults. In Doha there is a lack of space for people who are creative and people who want to experience something. Our purpose is to provide a space that doesn’t exist yet. Doha is transforming itself- education city is creating a college town but there is still no forum….no space for all the young creative people.

• What would you say if someone was to say that artworks should be left alone, and all the interpretive materials interfere and draw attention away from the actual artworks? Don’t people sometimes get distracted by additional materials?

Well What would be missing would be a different kind of engagement. It can’t just be about information…it’s about interaction on multiple levels. We have to think about what ways we can connect things and support different ways of learning. I think to be honest this argument is flawed. The way children learn for example is through touching and exploring. They need to play. In a museum you could have a forum where they can explore instead of just looking.

• Do you think adults are perhaps more likely to disregard interpretive materials?

Well what I’ve heard (anecdotally) is that adults often ignore the adult materials and pick out the children guides because they foster a sense of wonder and curiosity. What I hope to do differently is to help them access their own curiosity and wonder about art. But talking to adults is going to be interesting as it’s not in my past experience.

• What exactly is your background in education?

I taught middle and elementary school- in the states and in Egypt. In my teaching I would use art to help different kinds of learners. Everyone is realizing there is a need to move away from learning the same way. There are people who are visual and we have to make sure that everyone is achieving their potential. I used to teach literature through art.

• Will you go back to teaching?

This is a very interesting detour. Later I think I will go back to teaching.

• What are your future aims for the exhibition?

I’m shooting for the use of more multimedia materials and trying to figure out how to use more technology. But that takes a lot of time.

• How are you going to encourage people to respond to the exhibition?

I’m still determining what the best thing to do is. Whatever interpretive materials are used they must be there to help the audience decide for themselves how to move through the space, and how to digest everything.

Interpretive Materials

Interpretive materials are used in art museums and galleries as a means to encourage audiences to engage with artworks on another level. They attempt to further a visitors experience by allowing them to respond to the artworks in ways they otherwise wouldn’t. To learn about an artist’s reasoning and creative process, so that they can tap into their own creativity. To consider many different voices- whether they are artists, curators, experts, novices, or children. And to explore an artistic space in a more hands on as well as thoughtful way. Inhabiting the space thus becomes about discovery as well as learning.

What you bring to the museum also matters. Your experiences, opinions, culture etc will all affect your overall experience and understanding. The combination of own experience and information is created through the use of interpretive materials. Different types of interpretive materials address different people depending on their learning preferences as well as capabilities. Materials include both live programs (tours, classes…), and installed programs (labels, audio tours, slide shows, videos, touch screens, kiosks, journals and notebooks to write and draw in and more). A few more specific examples (mentioned in “New Angles On Interpretation”) which were held at the DAM museum include – “create your own art” stalls, question and answer cards about the artists, voting stations, kiosks to videotape yourself, the use of iPods to interact with music while viewing the art, poetry stands, and the opportunity to make your own postcards.

One of the aims of art museums and galleries like the DAM, is to reach out to their adult audience. When people think of interpretive materials in general they would normally associate them with children, or at least a younger audience. However, interpretive materials are striving to reach out to adults so that they too can broaden their experience at an art museum. They too are encouraged to interact with their creative side, and to try out new things so as to engage with the art more. The problem is trying to reach to an adult audience without them feeling uncomfortable with participating in “child like” activities. Museums thus have to be careful in choosing the right activities, and displaying them in the right kind of way so that adults are happy to participate. As discussed in “new angles of interpretation” the materials and the language used can make a big difference. For example, a leather bound book will do more to attract an adult to write their response rather than paper and coloured pens. Creating a space with obviously sized adult tables next to child tables and stools will also help people to recognize that all ages are invited to engage with interpretive materials. The language on the directions also has to be inviting and encouraging so as to make people feel comfortable. The findings of the study carried out by DAM that the words “tell us your story” rather than “tell us what you think about this” will encourage more response is very interesting. Similarly, adults are more likely to add their own response alongside an expert, if the experts tone is light and friendly. To perceive an artist or educator on a similar level to yourself will encourage response.

However, there still does appear to be some kind of hesitation in adults to join in with such activities other than perhaps reading labels and writing a few words in a guest book/journal. As New Angles states…“adult visitors just don’t expect to find activities geared towards them in a museum and aren’t quite sure what to do when they discover them”. I partly believe that adults aren’t really that willing to participate in certain activities simply because they aren’t that interested in doing so. Do they even really have the time to sit down at an interactive screen and pick out things to do, or sit down at a desk and make a postcard as was done at the DAM. Surely when visiting art museum adults simply want to look at the art, read some information, discuss it with their friends, and perhaps write something down in a response book at the most. Don’t some of these interpretive materials go too far in their expectations of what people want? They also seem to underestimate an adult audience’s ability to interact and engage with artworks by themselves. Do they really need all these other materials to really “feel” the emotions that are desired by the museum? If an artwork is going to stir up something inside you, it will by itself.
You could argue however that with those works which don’t immediately grab your attention, or interest you, engaging with it on another level (such as watching a video interview with the artist, or reading other visitors or experts responses), may help you to understand it more. You can at least attempt to acknowledge the artist’s creative process, but you probably won’t relate to it in any personal way.

I can’t help but feel that taken too far, interpretive materials try too hard to evoke a response in people. They could be distracting, and even the reports at the end of the article New angles… suggests that on average, participants who were asked to rate question labels, rated them with a pretty mediocre score. Similarly they had “similar results with iPods, with poetry and with the modern and contemporary labels” and yet they still think it’s worth doing because there is a small audience who really do enjoy using the materials and participating in the activities.

My overall impression of the aims of museum personnel is to turn the art museum into a new kind of environment. This environment is less concerned with the discipline of art history by itself, and more concerned with the culture of today, and their creative experiences and abilities. “to consider the physicality of art, in addition to its more cerebral aspects”. This may be suitable for a modern gallery, but to lose all focus of the actual art is a risk. Signals in the New angles article suggest this, especially when the master teachers Heather Nielsen and Lisa Steffen claim they don’t discount the value of any thoughtful response (in the visitor journals of their exhibitions)even if it has nothing to do with the art.

Because people often don’t notice certain labels, books, and activities designed for their use Museums are thinking up new ways to grab our attention through the use of noticeable signs, prompts, and instructions to direct us. This is where interpretive materials become intrusive and distracting. Shouldn’t we be directing ourselves through the space, and making our own choices? Even DAM admits “we haven’t hit on the right solution yet”.

However, I do believe that there is something valuable in the use of interpretive materials, particularly for younger audiences who learn through exploration. It is important to engage an audience as much as possible, but I do believe that some kind of balance between informative and creative material, and the actual art has to be reached. As interpretive materials become

more technological something in the sophisticated simplicity of the art gallery/museum could be lost. As long as Interpretive Materials are not intrusive, then they are effective.

http://www.denverartmuseum.org/files/File/new_angles.pdf

http://www.brooklynmuseum.org/community/blogosphere/bloggers/2007/08/30/let%e2%80%99s-hear-it-part-ii/

Artwork of the Week.......

For my first blog during my time here at the Arab Museum of Modern Art, I have been asked to write about one of the artworks that will be displayed in the Inaugural Exhibition, due to open this December. Although this task seemed simple, choosing one artwork from over two hundred proved to be quite difficult. There were many different pieces which stood out to me; some appealing, some disturbing, and some mysterious.

However the work I chose was this untitled torso by an artist named Said Al Adawi. A less well known artist from those in the exhibition, little information can be found on the artist. He was born in 1938 in Alexandria, Egypt, and died there in 1973. Said completed a masters degree in the Engraving of Arabic Calligraphy (1972) and exhibited in Alexandria and Cairo.

What initially drew me to this painting was how distinctly non Arab it appeared to me. Many of the other paintings and sculptures in the opening exhibition have obvious and shared Arab themes, whether they are portrayals of communities, families, or landscapes. A common style is also apparent in some of the artist’s work, which contain recognisable Arab architecture, forms and settings. A fair amount of the artworks also incorporate Arabic script in the work, or as with the Hroofyah works, Arabic script is used to create the art form. These kinds of features were what I had expected to find while studying modern and contemporary Arab art here at the museum. What was interesting about this painting however, was the way it broke these expectations down. I thought studying early Islamic art at university this year had given me a good introduction into Islamic art, but what I have found is that modern and contemporary Arab art, although with its inheritance of past traditions, is actually very innovative and original.

I found this painting interesting because of its sculptural qualities and the depth this creates. To me it appears more as a relief rather than 2d shapes on a flat surface. Its abstracted and bulbous features together form a whole which is defensive and yet powerful. The marble tones used create an appealing texture that makes the form emerge as tangible. The sandy hues, echoing desert landscape, emphasise this, and add a rough edge. These tones also complement the shadowy greys/blues in the background which generate the depth in the painting.

Despite the abstraction, the sculptural treatment of the figure makes it seem quite life like. However, the featureless and blank face creates a loss of identity, and adds a kind of mystery and eeriness to the painting. There is thus something comforting in the forms familiarity, and yet something disturbing in its anonymity.

The frame created by the over sized and folded arms forms a protective barrier between the viewer and the torso. The more detailed hands which curve inwards draws our attention to this barrier, which lends a kind of authority to the painting.